gimmickry

音标发音

The band make lean, controlled music, free of obvious gimmickry and, writing about them, it's tough to stay away from talk of minimalism, of craft, of "tightness".
他們的音樂精瘦、尅制，不耍一看就穿的花招，寫他們時往往難以避免提到簡約主義、精雕細琢和乾練。
Both moves have been criticised in the Israeli peace camp as cheap gimmickry (the mild critics), outright demagoguery (the moderate critics) or incipient fascism (the severe critics).
以色列和平陣營對於這兩種行爲行爲的批評爲拙劣的伎倆（溫和的批評）、純碎的煽動（中等的批評）或者是早期的法西斯主義（嚴重的批評）。
The company has since largely backed away from beta gimmickry; among other reasons, it discovered that big corporate customers aren't so excited by products that claim to be unfinished.
自從這個公司在很大程度上躲開了測騐的把戯，也有別的原因，它就發現大企業的客戶對聲言未完成的産品不會抱有多大激情。

This is evidence that the company's growth and profitability are genuine, not contrived from accounting gimmickry.
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It actually met its earnings targets quarter after quarter, but it did it by all sorts of gimmickry.
NPR: Enron Update: Second Witness Takes the Stand
For much of the twentieth century, nearly ubiquitous cigarette advertisements encouraged smoking through both overt and subliminal gimmickry.
FORBES: The Fat Lady's Soda Song: Sugary Beverages Cause Obesity

the act of using gimmicks, especially in order to make a product or activity more successful

If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity.