brand extension evaluation

基本解释

An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The author of this essay advanced the brand extension strategy evaluation model based on the customers characters through analyzing the influencing factor of the brand extension strategy.
文章从品牌延伸策略概述入手，就我国企业品牌延伸策略应用中存在的问题进行了分析，提出我国企业成功运用品牌延伸策略的现实对策。