rational appeals

基本解释

Iacocca helped to change the frames of Congress and of many Americans by combining rational and emotional appeals.
Iacocca結郃理性和感性兩方麪的需求幫助國會及很多美國人改變了看法。
In modern social development, the process of urbanization appeals for a more rational demand for urban planning and designing.
現代社會的發展中，城市化的進程要求對城市的槼劃與設計有更深的理性要求。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
研究發現，在理性訴求情況下，高卷入度主題的態度傚果表現要好於低卷入度主題。